The mission
Seens Vintage is not about buying and selling beautiful things. We stand for much more than that: the mission is much bigger. Seens wants this generation, and the generations after them, to see again what quality is and what is junk. We have become accustomed to fast furniture: low-quality furniture made of cheap materials that are difficult or impossible to recycle, and are often produced under appalling conditions. These goods are flown in from the other side of the world, and are made to last only a few years. That has to change:
Our generation needs to start valuing quality and craftsmanship again – and then deal with it in a good way. The Netherlands – and the rest of the world – needs to start thinking that it is a better choice to buy something good once, than five times trend-sensitive junk.
That sounds like a big mission, but with every product sold that meets The Old Standard, we contribute to this.
The Old Standard
That is the motto of Seens. Not everything was better in the past. But some things were. The Old Norm means:
Quality & Craftsmanship: Furniture was of higher quality. The fact that we sell furniture that is at least 50 years old proves its quality. On average, a fast furniture piece of furniture only lasts 7 years.
Repair: broken or damaged? Then you have it repaired, because that is possible with quality furniture. The furniture and home accessories that Seens sells have been lovingly refurbished.
Locally made: where modern furniture is generally made in Asia, the products we sell are made in Western Europe. The furniture comes mainly from the Netherlands, Denmark, Sweden, Germany, Italy and the United Kingdom.
Maintenance: if you treat your furniture with love, it will last longer. We are happy to give you tips, also via our Instagram .
It's time to pick up that standard again. It's time for The Old Standard.
The Origin of Seens
Seens Vintage was born out of love for beautiful, high-quality items. I, Sien Rouwhorst, was born and raised in the Achterhoek. After my education as a Food Marketeer, I started working as a Brand Manager. In my spare time next to my office job, I did one thing more and more often: thrift shopping. This hobby grew into an Instagram shop , where I sold the scored, refurbished pearls for a small additional fee. Finding rough diamonds, cleaning them, refurbishing them and taking a good picture of them: upcycling.
Because this own 'trade' gave me so much energy and my office job became increasingly unpopular, I radically changed course in 2021. I decided to turn my hobby into my work. Seens has now grown into a fully-fledged company with a webshop and a physical home furnishing store. Every Thursday at 7 p.m., Mid Century furniture, lamps and home accessories that meet the old standard come online in the webshop . Our vintage home furnishing store is open every Friday and Saturday.
Want to know more about the story of Seens? A timeline of Seens' development can be found in this article .
